DIGITAL MARKETING (DURATION 60 HOURS)

Course Name: Digital Marketing Professional Course

🔹 Module 1: Foundations of Digital Marketing

• Concepts: Definition, Importance, and Evolution of Marketing.

• Comparison: Traditional Marketing vs. Digital Marketing.

• Industry Insights: Benefits, Current Market Trends, and Future Scope.

• Core Types: Overview of various Digital Marketing channels.

🔹 Module 2: Digital Marketing Strategy & Planning

• Goal Setting: Creating SMART goals for business success.

• Targeting: Defining Audience Demographics and Buyer Personas.

• Marketing Funnel: Mastering Awareness, Consideration, Conversion, and Loyalty stages.

• Financials: Budget Planning and ROI (Return on Investment) measurement.

🔹 Module 3: Digital Marketing Tools & Mastery

• Analytics Tools: Google Analytics and Google Search Console.

• SEO Tools: SEMrush, Ahrefs, and Moz for keyword and competitor research.

• Management Tools: HubSpot (CRM), Mailchimp (Email), Canva (Design), and Buffer/Hootsuite (Social Media).

🔹 Module 4: Web Analytics & Data Insights

• Traffic Analysis: Understanding where your visitors come from.

• Key Metrics: Tracking Conversion Rates, Bounce Rates, and CTR (Click-Through Rate).

• Engagement: Measuring user interaction and behavior on websites.

🔹 Module 5: Online Reputation Management (ORM)

• Brand Monitoring: Tracking brand mentions across the web.

• Feedback Management: Professionally handling reviews and customer feedback.

• Crisis Management: Strategies to protect brand image during negative publicity.

🔹 Module 6: Legal, Ethical & Compliance

• Data Privacy: Understanding GDPR and global data protection laws.

• Compliance: Email marketing and digital advertising regulations.

• Ethics: Ethical considerations in user tracking and ad targeting.

🔹 Module 7: Career Path & Industry Certifications

• Job Roles: SEO Expert, PPC Specialist, Social Media Manager, and Digital Marketer.

• Certification Guidance:

  • Google Ads & Analytics Certification

  • HubSpot Inbound Marketing

  • Meta Blueprint (Facebook/Instagram Ads)

  • SEMrush Academy

💼 Career Opportunities:

After completing this course, you can work as a Digital Marketing Manager, SEO Specialist, Content Strategist, or Social Media Consultant.