SOCIAL MEDIA MANAGER (DURATION 30 HOURS)

Social Media Manager Course Content

Module 1: Introduction to Social Media Marketing

• Basics of digital marketing

• Role of a social media manager

• Overview of major platforms

• Understanding target audience

Module 2: Content Planning & Strategy

• Types of social media content

• Creating a content calendar

• Writing captions and post ideas

• Branding basics

Module 3: Page Setup & Optimization

• Creating and managing business profiles

• Profile optimization for better reach

• Understanding page settings and security

Module 4: Post Creation & Publishing

• Designing simple posts and reels

• Writing engaging captions

• Hashtag strategy

• Best time to post

Module 5: Advertising Basics

• Introduction to social media ads

• Campaign objectives and targeting

• Budget planning basics

• Lead generation basics

Module 6: Audience Engagement

• Replying to comments and messages

• Handling customer queries

• Building community and trust

Module 7: Analytics & Performance

• Understanding reach, engagement, and conversions

• Reading insights and reports

• Improving performance based on data

Module 8: Practical Project

• Creating a complete social media plan

• Running a sample campaign

• Final project submission

Course Outcome

After completing this course, students will be able to:

• Manage business social media accounts

• Create posts, reels, and campaigns

• Run basic ads

• Increase engagement and leads